Creative Copy To Take You Where You Want To Go
Travel copy for the queer-owned or allied business that provides fun, off-the-beaten path adventures tailored to their clients’ needs.
You offer something special.
Your place in the travel industry is unique. You offer your clients what they can’t find anywhere else. Whether it’s travel tours that focus on the joys of traveling while queer. Or travel gear that is actually designed for the gender non-conforming body in all their wondrous shapes and sizes. Or maybe you’re building communities of like-minded travelers to share tips and how-to’s that the regular travel companies don’t even know about.
Your business focuses on your community and is poised to serve so many travelers, whether they are seasoned world wanderers or planning their very first trip. Travelers who are usually left behind by the rest of the travel industry.
The problem?
A lot of those travelers haven’t found you.
Yet.
Queer travelers are expected to spend $568.5 billion by 2030.
Good copy is the map new clients need to find you.
You have built this business into the special company that it is. You have grown a loyal client base. But you have reached a plateau. You have spent countless hours trying to grow your customer base, hours that could have been spent focusing on the real work of your business. And you have had some success, but not enough to justify the time, and definitely not enough to justify the frustration.
What if you could stop spending your precious time on marketing?
What would you do with that time? Imagine having the space to actually build that new tour you’ve been thinking about. Or designing a new product that would be a great addition to your offerings. Or maybe you would spend more time with friends or (chosen) family. Maybe even go on your own travel adventure!
Using established methods to raise your online presence to reach more of your community, I write fun, adventurous copy that reflects the exciting, unique aspects of your business.
Whether you want to reach the fancy, first-class traveler or the rugged, multi-day hiker or someone in between, I work with you to create the strategy and copy to attract those clients to your business.
Life’s too short to waste time worrying about tracking down new clients or researching marketing strategy for your next launch. Let me handle those details for you, so you can get back to doing what you do best: making your business the awesome, unique thing it is.
Click below to book a 15 minute call today!
You deserve copy that is as unique as you are.
Let’s make your business fly above the rest.
Happy Clients
Carrie wrote great copy for my business's monthly newsletter. Her writing captured the vibe of our shop and highlighted some of our best classes and products. She handled the whole process from start to finish, giving me both topics and a timeline for completing the work so that I didn't really have to think about any of it. When you work with someone new, there is always that bit of hesitation, wondering if they will actually do what you agreed to, but with Carrie, that worry quickly went away. Plus, communication with her was was smooth, easy and reliable. I highly recommend her!
— Cheryl Boiko, Owner, Remedies Herb Shop
Carrie wrote a real estate blog for my business that has attracted a lot of attention. Every part of the blog was correct and inspiring to the readers and has led to many transactions.
— David James (aka my Dad)
Sample a la Carte Services
Tours & Other Landing Pages
$500 per page
This is where we make the sale!
My tour description and landing page copy takes those prospective clients and transforms them into paying clients. My copy entices the right clients for your business and addresses any final obstacles to making a purchase.
Blog Posts
$200 per blog with a 2 blog minimum
This is where we prove your expertise and authority in your industry!
My blog post copy is written with SEO best practices and provides value to your community while also getting them to take action. The copy develops your voice in your industry to make you the go-to expert in your field.
Website Copy
$300 per page
This is where we build your community and client base!
My website copy uses SEO best practices and your voice so that visitors and potential clients know that they have come to the right place when they land on your website. The copy shows them that this is what they have been looking for.
Newsletters
$50 per newsletter
This is where we develop and engage your community!
My newsletter copy engages your community with valuable information and calls to action that keep them engaged. The copy uses your voice and keeps your business in their mind for when they are ready to make the purchase.
Sample Packages
Pride Copy
Varies
You have your usual copy all set, but you know you need Pride-specific copy for June and other queer-focused days. You want to hire someone from the community with that specific copy expertise. Look no further! I work with you or your regular copywriting team to create copy specific to Pride Month or any of the other LGBTQIA+ days across the year. Packages vary based on the level of engagement and could include:
Strategy for engaging the queer community’s interest in your business
Email sequences timed to your local pride events and tailored to your local LGBTQIA+ community
Pop-ups or other temporary webpages for Pride
Sensitivity reading of copy written by your team to check for any unintentional missteps
First Class
$10,000
Travel in style with a First Class copy package. This package is ideal for the business owner ready to make changes to their overall online presence and looking for copy that covers their website, email marketing and newsletters, landing pages, and more. The actual mix of copy and strategy is tailored to you and your business’s goals, and could include:
Developing short and long-term strategies to reach your ideal clients and grow your customer base
Full website and email marketing copy using your voice and with SEO best practices to elevate your website over time in online searches
A stellar, ongoing blog series with topics that help your clients, increase your visibility and make you a thought leader in your industry
Business Class
$5,000
Travel in comfort with a Business Class copy package. This package is ideal for the business owner who is looking for a moderate update but not an overhaul of their website and marketing efforts. I develop the right mix of copy and strategy for you and your business’s needs, such as:
Product pages or tour descriptions designed to transform that browsing client into a buying client
A well-researched blog series in your voice on topics designed to increase your authority and visibility online
Updated Home and About pages enhanced with SEO best practices
An opt-in email written to get your ideal clients signed up for your email list, and newsletters to engage your community to become your clients
Premium Economy
$1,000
Stretch out your legs with a Premium Economy package. This package is ideal for the business owner who wants copy for a sales page or product descriptions and generally to jump-start their outreach efforts, but isn't otherwise looking to make changes to their website or create a long blog series or sales campaign. I develop the right mix of copy and strategy targeted to your goals, such as:
Well-researched individual blog posts on topics useful to your ideal clients enhanced with SEO best practices
A welcome email for new clients in your voice designed to make them feel part of the community
Tour or product description copy that gets the right client to hit the buy button
Travel is my favorite way to experience a sense of wonder at this beautiful world we all share.
Portfolio
Monthly Newsletter
Email copy for Remedies Herb Shop’s monthly newsletter to showcase the shop’s upcoming class and provide tips on how to make an herbal remedy at home.
Product Descriptions
Fine art descriptions of various pieces from graffiti style art to modern photography, written for Your Faithful Reader, a non-profit theatre company for its 2023 Gala Fundraiser.
Industry Trends Blog
Blog post describing Texas Real Estate trends for 2024 and how they could impact a home buyer or seller’s decision-making, written for the James Real Estate Team.
Donation Email
Email copy for Your Faithful Reader’s monthly newsletter announcing a donation match campaign to raise funds for its Fall 2024 production.
About
Hi! I’m Carrie, your adventurous, queer copywriter. I am a trained actor, writer, and lawyer. Which means that I know how to speak in a voice authentic to you and your business, to tell your compelling story, and to make a convincing argument about why your potential clients should choose you.
On top of that, I have a degree in International Affairs. So if your ideal clients are the type to want to know more about where they are traveling and the politics or historical context of those places, I am poised and excited to write that content!
But more than anything, I am a traveler. I know the joys and difficulties of wandering around this amazing world of ours. I have traveled in unbelievably overcrowded buses with a backpack on my back (the backpack in the picture to the left, in fact). I have been on tours and cruises with family. I have traveled in business class and stayed in fancy hotels when I have traveled for work. And I have traveled to every continent except Antarctica (one day!).
So, whatever kind of travel you offer your clients, I know it, and not from just reading about it.
I am so excited to use these experiences to help you take your business to the next level by connecting you to new, amazing clients and developing stronger relationships with the clients you already have. I can’t wait to paint a picture that makes them hit that Book or Purchase button on your website.
Book a 15 minute call.
When you book an introductory Zoom call with me (no video required), we will discuss a few things. First, I’ll ask about your business: how you got into the industry and what you love about it.
Second, I’ll ask about your goals, near-term and long-term for your business. I want to understand where you are and where you want to be.
Third, I’ll ask about the areas where you see that you want help. You are the expert on your business, and those instincts are important. But don’t worry, when we work together, I bring my expertise to make suggestions on how else to achieve your goals.
Respecting people’s time is very important to me, so I make sure to keep these calls on track so that you can get back to the important stuff: running your travel business.